KEY OBJECTIVES OF THE ROLE

• To help support the clients of White Rivers Media and to ensure that the strategy is adhered to within the context of that assignment
• To participate in digital media strategies and pitches

QUALIFICATION

• BMM, BMS, MMS – Marketing, Diploma in Marketing and Communications, Diploma in Advertising and Communications.

KEY RESPONSIBILITIES

• Assisting in End to end digital paid media strategy creation.
• Managing leads and client servicing for existing digital media clients.
• Will closely work with tech team to create digital martech products
• Responsible for assisting in programmatic media buying campaigns
• Assist in Research and creation of pitches
• Google Adwords, Social Ads & Analytics Technical Expertise
• Thorough understanding of SEM – Google Adwords, Social Ads, Google Analytics
• Expert in managing paid search campaigns
• Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features
• Excellent understanding of Google Analytics and deriving to action items from data points
• Work in a team to drive campaign strategy & development Identify growth opportunities from the client portfolio and drive revenue
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Monitoring buying strategies
• Liaising and building relationships with clients and media sales companies
• Optimize plans and budget according to the best media mix
• Creating and executing paid media campaigns across our channels of records
• Analyzing, Recording, and Troubleshooting performance data in excel

TARGET INDUSTRIES & EXP

• Digital Agencies, Media Agencies (Social Media), Advertising Agency, Creative Agencies, Social Networking Industry
• 3+ years of experience in Digital media company/online media company.

KEY OBJECTIVES OF THE ROLE

• To help support the clients of White Rivers Media and to ensure that the strategy is adhered to within the context of that assignment.
• To help support the customers through social media mediums.

QUALIFICATION

• BMM, BMS, MMS – Marketing, Diploma in Marketing and Communications, Diploma in Advertising and Communications, Qualification in SEO and SEM will be added honors.
• 3 – 5 year of experience in Digital media company/online media company

KEY RESPONSIBILITIES

• Understanding of the bigger picture of online objectives and ensuring all activity supports wider online objectives.
• Responsibility for hands-on interaction with social media sites such as Facebook, Twitter, Instagram, LinkedIn etc.
• Responsibility for hands-on interaction with off-site social properties; blogs, other company Facebook fan pages, forums etc.
• Respond and react to changes within social networks; changes in functionality, methods of engagement etc.  Monitor and present relevant data, trends, successes, exceptions etc.
• Manage social media campaigns and day to day activities and promotions
• Ensure timely delivery of the project by regular reporting structures and effective client servicing
• Creative input on content, ideas on social media viral marketing
• Ability to write great engaging web copy in a real-time environment that can stimulate user interaction, discussion, and engagement
• Use etiquette and ability to “sell without selling” online by delivering great service, great content & information but linking through commercial transactions which are relevant and appropriate
• Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives

KEY OBJECTIVES OF THE ROLE

• Be the brand custodian and responsible for the complete management of the brand from strategy and content perspective.
• Manage a team of Execs, Senior Execs, Content and Design working on the brand and be the SPOC/escalation point of contact for the brands assigned.
• Create Kickass case study worthy campaigns

QUALIFICATION

• Agency Experience: Minimum 4-5 years. At least 1 year+ of being an Account/Brand Manager.
• Must have excellent communication & people skills and be a passionate marketer.
• BMM, BMS, MMS – Marketing, Diploma in Marketing and Communications, Diploma in Advertising and Communications

KEY RESPONSIBILITIES

• Understanding of the bigger picture of online objectives and ensuring all activity supports wider online objectives.
• Be the strategist & the operations in-charge for the brands assigned.
• Responsibility for hands-on interaction with social media sites such as Facebook, Twitter, Instagram, LinkedIn etc.
• Responsibility for hands-on interaction with off-site social properties; blogs, other company Facebook fan pages, forums etc.
• Respond and react to changes within social networks; changes in functionality, methods of engagement etc.
• Monitor and present relevant data, trends, successes, exceptions etc.
• Manage social media campaigns and day to day activities and promotions.
• Ensure timely delivery of the project by regular reporting structures and effective client servicing.
• Creative input on content, ideas on social media viral marketing.
• Ability to write great engaging web copy in a real-time environment that can stimulate user interaction, discussion and engagement.
• Use etiquette and ability to sell without selling online by delivering great service, great content & information but linking through commercial transactions which are relevant and appropriate
• Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
• Doing timely performance reviews of the teams and its members and ensuring that the set performance standard is met.

• Understand the bigger picture, online objectives and ensure all activity supports wider online objectives
• Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
• Research, write, edit and proof read all levels of copy including headlines and body copy, for all online platforms.
• Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
• Understanding the message, specifications that the client is seeking to deliver and translating this into attractive copy
• Writing creative, pleasing copies that will engage the reader
• Receiving feedback and using it to grow and improve as a copywriter
• Working with the art director to devise creative strategies
• Keeping copy consistent and identifiable for each client
• Producing creative ideas for innovative campaigns
• Be enthusiastic but be responsible